Essence Superb Brooklyn Block Party Celebrating #StreetStyle. #EssenceStyle

What better place to throw the quintessential block party than Brooklyn! Essence held it’s first annual block party in DUMBO on September the 7th and it was beautiful. The people were beautiful. The vibes were beautiful and we got a chance to see some of our favorite brands represented like, SheaMoisture and Chevrolet. SheaMoisture provided booths for kiddie face painting, make-up application, hairstyling and massages. They did this all while showcasing some of our favorite @SheaMoisture4u products. I can’t wait to try the Jamaican Black Castor Oil shampoo. We saw one of our favorites, A Tribe Called Curl, working with SheaMoisture bringing us all of the behind the scenes look from the SheaMoisture tent. Ms. Joy Layne was on the scene interviewing and bringing us all of the happenings from the event.

Chevrolet was at the #ChevyChic booth @chevrolet. You were able to take a picture for your IG and Chevy gave you a cool print of your picture after it went on your Instagram. Nice keepsake. Chevrolet also provided three wrapped cars to represent the work of three cool designers who were featured by Essence:  Melody Eshani, Ron Bass and Kimberly Goldson.

The stage was the hotspot for performances from Jazmine Sullivan, a street style fashion show (which was crashed by the ever gorgeous Tracee Ellis Ross), keynote from the First Lady of NYC Chirlane McCray and Vanessa Simmons. This was one of the best NYC free events that I have attended in some time. Brava Essence!

Checking #EssenceStyle
Checking #EssenceStyle
The Essence Street Style Red Carpet. All of the street style fashionistas had the chance to capture their own image on the carpet.
The Essence Street Style Red Carpet. All of the street style fashionistas had the chance to capture their own image on the carpet.
A cool look from featured designer and one of my favorites, Melody Ehsani.
A cool look from featured designer and one of my favorites, Melody Ehsani. @MelodyEhsani Designer and @Lunaangel Model
The elegant Kimberly Godson look.
The elegant Kimberly Goldson look.
The edgy yet casual Ron Bass man. Nice!
The edgy yet casual Ron Bass man. Nice! @BassbyRonBass
Jazmine Sullivan rocked the stage.
Jazmine Sullivan rocked the stage.
A tribe Called Curl's own jay Layne did interviews from the SheaMoisture tent.
A tribe Called Curl’s own Joy Layne did interviews from the SheaMoisture tent. @iamjoylayne @tribecalledcurl

 

Now lets get to some fierce street style!

Loved this cool retro look.
Loved this cool retro look.
Its all about the details...elegant bag.
Its all about the details…elegant bag.
scarf and shades.
scarf and shades. @nimaford
Bold color with the shoes.
Bold color with the shoes.
Fly Afro.
Fly Afro. @Onlyzipporah_
Elegant Updo.
Elegant Updo.
Casual Clutch.
Casual Clutch.
Always say, "yes" to torn denim.
Always say, “yes” to torn denim. @feliciaverna
Hair and jewels for the free spirit.
Hair and jewels for the free spirit.

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They aren't a couple just great friends. FlyLifeImages.
They aren’t a couple just great friends. @FlyLifeImages.  @feliciaverna
The guys were stylin' and profiling' too.
The guys were stylin’ and profiling’ too.

All Photos by John Ricard: http://www.johnricard.com

http://www.essence.com

http://www.essence.com/streetstyle

http://www.melodyehsani.com

http://www.iamronbass.com

http://www.kimberlygoldson.com

http://www.sheamoisture.com

http://www.tribecalledcurl.com

 

 

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